The Team 

We are a passionate group of marketers, planners, digital enthusiasts, analysts, designers, copywriters, and brand architects with our pulse on culture. Our team reflects Canada’s cultural mosaic enabling us to help our clients connect authentically with their increasingly diverse target audiences. We help brands connect with consumers through non-traditional strategies involving lifestyle-based marketing and branding initiatives. We leverage our expertise in brand building, and vast array of relationships to help your brand grow. Everything we do comes from a place of passion.


Jesse Jones

President & Chief Innovation Officer

As Founder of TEN81 Lifestyle Inc., Jesse helps brands manage their public image and connect to their target audience in an authentic way. Jesse’s experience in lifestyle marketing, brand management, partnerships and strategy has been an instrumental part of TEN81’s success. Connect directly with Jesse on LinkedIn.


Mohamad Abseh 

Client Services Manager

As Client Manager, retention and growth are key focuses for Mo. With over 13 years of experience working for various marketing collectives, Mo found his passion when TEN81 outlined why research is as important as the campaigns built.


Andree Harris

Community Manager

With a huge passion for customer engagement, Andree started her marketing career as an Account Manager in 2012. Beginning with retail and experiential activations, Andree supported clients such as Procter and Gamble, Wrigley's, Red Bull and Sobeys. This passion quickly moved into the online space where Andree engages with audiences to authentically communicate what they want and ensuring it is delivered the way they demand it.

Lifestyle Insights & Analytics Team 

Our Lifestyle Insights & Analytics team will help you clearly navigate the world of consumer behaviour, product development, brand design and consumer communications. Our work spans many of today’s lifestyle industries including retail, travel, technology, real estate, automotive, CPG, health & wellness and food & beverage.